Potential
Invest in initiatives that unlock the unique potential of people, communities, and ecosystems, rather than merely addressing existing deficits or problems.
Essence
Align investments with the core identity and purpose of the investees, businesses and ecosystems being supported.
Wholes
Approach investing holistically, ensuring that initiatives benefit the whole system, not just isolated parts.
Development
Continually learn with investees, prioritising investments that build capacity, resilience, and the ability to self-sustain and evolve over time.
Field
Invest with an understanding of how each initiative fits into and influences the broader economic, environmental, and social systems.
