Investing,
but different

Pioneering regenerative practice in the field

An audacious invitation...

We're calling in a new investing paradigm that looks to regenerate life, moving beyond the challenges inherent in the mechanistic approach of current impact investing practices.

Our mandate

A healthy planet provides healthy ecosystems, which support healthy lifestyles. Physically and mentally healthier people are better equipped to live an empowered, purposeful life. Empowered participation makes for vibrant economies, that live in harmony with their environment.

Our process

Atreyu is a lighthouse for impact investors seeking to work from living systems principles. Our investing process has realising potential at its core. Starting with deep care for our investees and their ecosystems, we are driven to discover and work with their potential. What follows is a co-evolutionary journey of support and development.

Our portfolio

Purpose
We invest in businesses that acknowledge their role in a wider system and intend to restore, replenish, and capacitate all parts of their value chain.

Stage
Early stage businesses with revenue traction and a proven business model. (Pre-Series A, Series A, Series B). This is driven by Atreyu’s essence and the experience of the founders working with and guiding early-stage businesses.

Scope
We maintain a global and sector-agnostic view, which enables us to better understand interdependencies across different sectors and regions globally, leading to further value creation and innovation.

  • Local regenerative food systems
  • UK
  • Regenerative agriculture

Ooooby is a UK-based company with a mission to put local small-scale sustainable farming back at the heart of the food system we all depend on. Ooooby provides operational software for farms and local food retailers, to make shopping for local and organic food easier than going to the supermarket. This enables small scale farmers to participate in the online food delivery revolution. Ooooby’s business model is highly regenerative: it fosters a healthier planet, healthier nutrition, and supports small scale farmers and their communities, also helping shorten the supply chain.

  • Access to Education
  • Kenya

The starting point of Jackfruit Finance’s mission is that every child should have access to an education, independently of their circumstance – every child has the right to learn.

To achieve this mission, Jackfruit Finance helps schools grow and thrive, by offering affordable, accessible loans to private schools across Kenya. These loans are typically used to build classrooms, buy school buses, and more generally enable schools to improve their learning environment.

The founders of Jackfruit Finance take a regenerative view on how they achieve their objectives, working very closely within their communities to build capacity for societal growth, not just within the specific school learning environment.

  • Closing gender health gap
  • Europe

FEMNA Health is Germany’s leading telemedicine platform for women’s hormonal health. FEMNA’s offering consists of 3 pillars: 1) diagnostics using home testing kits; 2) virtual access to naturopaths and doctors for consultations; and 3) proprietary and unique product line for the needs and desires of their customers. FEMNA’s solution empowers women to take control of their health rather than relying on very short and often undifferentiated visits to gynecologist, and gives them natural treatment options where possible.

  • Fair and sustainable value chains
  • Latin America
  • Africa

Elucid is a social enterprise that leverages technology to improve farmer health and farmer family livelihoods, by providing health insurance services into typically rural communities in the Global South. On behalf of its clients, typically large procurers of farmer produce (such as cocoa, coffee, cotton) translates impact into data to ease regulatory compliance burdens for these large producers and prove sustainability claims towards consumers.

Elucid takes care that its entire value chain is carefully assessed for opportunities to capacitate the rural communities of the farmers, thereby creating long-term improvements in these ecosystems from both a social and environmental perspective.

  • Transformative human-centric learning
  • Europe
  • Africa
  • Middle East

Learnlife was founded with the mission to positively transform education worldwide. Learnlife is based in Barcelona where it owns 3 school campuses – acting as a lighthouse to the global education community.
Learnlife has built a new learning innovation framework, which is learner-centric and passion based. Through its own school activities, it empowers learners and educators, but even the parents as well as its neighbouring communities, with a roadmap for transformational change. Apart from its own schooling activities, Learnlife is taking its pedagogical model to schools across the globe through its Learn Guides model, training teachers to promote and embrace learner agency.
In what is already being referred to as the Age of Anxiety, Learnlife shines a spotlight on the importance of emotional wellbeing in each person’s journey on finding and realising their potential, as effective contributors to the positive evolution of society.

  • Access to quality education
  • Latin America
  • Africa

TOMi is a Colombian EdTech company that creates tools to teach and learn, in-classroom or remotely, even in offline environments. TOMi’s major markets are in Latin America, but the solution is used by teachers around the world, especially in countries where educational standards for lower income families are very low. The TOMi platform allows teachers to create their own content, which can then be shared with other teachers subscribed to the platform. Apart from the content, TOMi helps teachers organise their classrooms and their administrative work, allowing them more time to connect with children emotionally and enhancing work satisfaction.

  • Entrepreneurial skills
  • Africa
  • Asia

Funzi is a Finnish mobile EdTech company that combines technology, gamified pedagogy and world-class content with the mission to impart a “growth mindset” on the billions of mobile users in the Global South. Through the Funzi web-based services, users can choose from a variety of courses, mainly on entrepreneurial skills and basic life-skills, ultimately with the view to stimulate self-upliftment and self-empowerment.

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It's evident every time I interact with Ebru and André just how much care they genuinely bring to supporting their investees. It makes all the difference.

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